PERMA Coffee — Brand Evolution & Collaboration with New Cult

Overview

North & Grain partnered with PERMA Coffee Shop to support the ongoing development of its visual identity. With an already established logo and aesthetic, our focus was on building a consistent and expressive visual system that could evolve with the brand while staying true to its original spirit.

Approach

We designed logo variations featuring PERMA’s signature duck for seasonal campaigns and special events, alongside posters, stickers, and merchandise that capture the café’s creative, community-oriented character. Our work also extended to brand collaborations, including the PERMA × New Cult partnership, where we provided creative direction and visual support to ensure a cohesive, on-brand experience across both identities.

Outcome

Through ongoing brand support and visual direction, we continue to help PERMA maintain a strong and recognizable presence both within and beyond the café space. The collaboration has resulted in a growing collection of expressive visuals and merchandise that strengthen the brand’s connection with its audience and local culture.