Inside “More Than a Jersey”: The Production Story

When a Jersey Becomes a Statement

Starting from this concept, pamestoixima, within the framework of its sponsorship partnership with PAO BC AKTOR, commissioned us to produce the reveal film for the team’s new third kit for the 2025/26 season.

Our objective was not simply to unveil a jersey but to build anticipation and atmosphere — a film driven by suspense and the emotion that surrounds every Panathinaikos appearance. The production took place at the OAKA Basketball Arena, capturing the presence and weight of the venue itself. Through pacing, tone and visual storytelling, the reveal unfolds as a moment rather than a product presentation.

With the contribution of Kenneth Faried, the film becomes a statement of identity. Because this jersey is not just fabric.
It is memory. It is pride. It carries the voice of those who stand behind it.

And wherever it appears… one thing is certain:
It will be heard.

Watch the full video here